Expect Lace is more than a luxury lingerie boutique and online store. We offer specialized services that aim to enhance your experience when it comes to shopping for intimate apparel.

Personalized Bra Fittings

When you visit Expect Lace, you can meet our lingerie specialists who are experts at bra fitting. With over 100 different bra sizes from a 32A-42J and in-depth knowledge of a range of different styles and designs, we can help you find the perfect fit. To schedule your personal fitting, please email and one of our team members will get back to you within 48 hours. 

For Online customers, you still have access to the helpful knowledge our lingerie specialists. You can message us directly on the website using the chat box or by email,, with questions, or you can schedule a Face Time or Zoom fitting. We will also be happy to tell you about our brands, different bra styles and shapes and help you understand key features to look for when buying a bra. 

Personalized Lingerie Styling Session

if you're the client that never shopped for lingerie before than this is the place for you. Our lingerie specialists are committed to offering an inclusive shopping experience focused on uplifting you through lingerie. Whether you need lingerie for bridal, boudoir, or just for fun, we are here to make lingerie stress-free and easy. Styling sessions are offered every day we are open to the public but if you wanted to schedule a private session, please email us at!

Bridal Lingerie Styling

Getting married soon? Trouble finding a bra for your wedding dress? Email us at to find your perfect fit!

Private Parties

Expect Lace can organize bridal showers, honeymoon-prep parties, events for soon-to-be moms or anyone else interested in having a fun closed-door evening in the store with friends, refreshments and private fittings. With our tri-level flagship storefront in Manayunk Philadelphia, we are sure you will enjoy your time with us. Email us at for more information.

Nursing Bra Conversions

Can't find a nursing bra you love? Let our one of our in-house lingerie experts to convert any bra you love into one.This is an elegant solution to the problem of having bras you love and that fit well but aren’t well suited to nursing. We will convert your bra so that you can nurse and be comfortable. Call or send us a message and we can arrange for shipping for you!

Expect Lace creates possibilities for nursing parents. Store bought breastfeeding bras are sometimes uncomfortable, are limited in colour and style and can have finicky clasps or pull-open fronts that stretch out of shape over time. Online bras gives options you have to take on faith will fit you and if they don’t or you don’t like the feel of the materials, you’re stuck. Expect Lace offers a totally customizable option that will make your life easier!

Special Order Try-On Session

Curious about that piece you've been eyeing fits? We can order it for you! If you are unsure of your size, what style would work for you, or just want to try an online-exclusive piece on before you commit to it, we can special order it all for you and you can try it on in-store with no commitment! Special Order Try Ons are free of charge and there is no commitment if you end up not liking any of the styles you tried. Email us at with what styles and sizes you were interested in ordering to the store and let us plan the rest!

Booby Tape Applications

We know Booby Tape can be a pain to apply on your own and we are here to make your life easier! With any purchase of our booby tape, we will apply the tape for you, free of change. Whether you're getting ready for a night out or a special occasion, we are here to help you look your best!

Free Shipping

We believe in making our customers' lives easy as possible that's why we offer free shipping and returns online, no matter the order amount. 

Join our team!

Philadelphia's premier inclusive lingerie retailer, Expect Lace, is seeking a new sales lead and marketing manager.